Live TV Still the Biggest Draw for Younger Viewers, New Study Shows | NCTA — The Internet & Television Association

According to Nielsen’s first quarterly Content Ratings Benchmarks report, 81 percent of people in the 18-34 demographic who consume content from cable networks are watching it on live TV.

Source: Live TV Still the Biggest Draw for Younger Viewers, New Study Shows | NCTA — The Internet & Television Association

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