Data. It’s at the heart of our daily lives and the modern economy. More data means higher quality streaming movies, it means richer more immersive online games, it means stronger long-distance relationships with loved ones, but it also means busier networks. In fact, Cisco predicts that in the U.S. alone, internet traffic will triple by 2022. That’s why earlier this year the global cable industry announced the 10G initiative—a powerful technology platform that will deliver 10 gigabit speeds to consumer homes in the coming years. That means networks will be ready for data-intensive services that have yet to be dreamed up, allowing imaginative innovation to flourish.