30 Years of Shark Week: How Discovery Created a Cultural Phenomenon | NCTA — The Internet & Television Association

It’s that time of year when Discovery showcases its annual Shark Week extravaganza, and this week marks the 30th anniversary of the fearsome fish’s debut on the network. Discovery Senior Vice President of Programming Donna D’Alessandro shares with NCTA what goes into making one of the longest running events on cable television, and how the network continues to “wow” viewers year after year.

Source: 30 Years of Shark Week: How Discovery Created a Cultural Phenomenon | NCTA — The Internet & Television Association

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