Charter Adds Advanced Ad Products at NewFronts | Multichannel

Charter Communications media unit Spectrum Reach introduced a handful of advanced advertising products at its NewFront presentation in New York Friday, including an app that lets advertisers target ads to specific customer attributes.The Spectrum Audience App uses anonymized subscriber viewing data to target specific attributes like education level or car-ownership information.Other products unveiled at the New Fronts included:

Source: Charter Adds Advanced Ad Products at NewFronts | Multichannel

Categories

Archives

Scroll to Top